Join the official Jeep® brand for a three-day celebration during the 2025 Toledo Jeep® Fest, returning to downtown Toledo, Ohio, from Friday, August 1 to Sunday, August 3.

This family-friendly automotive festival draws thousands of Jeep fans from across the country and features exclusive Jeep brand activations both indoors and out. Attendees will experience concept vehicles, historic models, and current production units, along with hands-on activities, giveaways, and more.
Jeep Brand Activations:
• A Jeep Brand display at the Vendor Midway Jeep Activation Area with concept and production vehicles, interactive games, prize giveaways, official Jeep merchandise for purchase, and Jeep Performance Parts displays.
o Vehicles on Display:
 Rewind (Concept)
 Convoy (Concept)
 J6 Honcho (Concept)
 Wrangler X ’41
 Gladiator Rubicon X
• A Jeep Brand display featured at the indoor all-Jeep display at the Seagate Center, just a block from the Midway, featuring concepts and historic models.
o Vehicles on Display:
 Jeepster Beach (Concept)
 Scrambler 392 (Concept)
 Cherokee E Chief (Concept)
 Lower 40 (Concept)
 Lowdown (Concept)
 Dispatcher (Concept)
• The crowd-favorite All-Jeep Parade on Saturday at 10:00 a.m., led by the Jeep Brand with concept and vintage vehicles.
o Vehicles Leading the Parade:
 Rewind (Concept)
 Convoy (Concept)
 J6 Honcho (Concept)
 Mickey Bly’s 1952 Jeep
 Wrangler X ’41 (Military Production)

Why Jeep® Concept Vehicles Matter — and Why They’re Showcased at Toledo Jeep® Fest
Concept vehicles are a core expression of the Jeep brand’s vision and innovation. These one-of-a-kind models push creative and engineering boundaries, highlighting forward-looking design, off-road capability, and lifestyle appeal. They also pay homage to the brand’s deep heritage and fan-driven culture.
Toledo Jeep® Fest provides the perfect stage to unveil these concepts, surrounded by the passionate community that helped build the Jeep brand. From electrified off-roaders to heritage-inspired restorations, these vehicles bridge the Jeep brand’s legendary past with its exciting future, and their presence here makes the event truly unforgettable.
WHERE:
Vendor Midway: Downtown Toledo riverfront, near the
Seagate Center: 401 Jefferson Ave, Toledo, OH 43604

WHEN:
Vendor Midway Activation Hours:
• Friday, August 1: 6:00 – 10:00 p.m.
• Saturday, August 2: 10:00 a.m. – 6:00 p.m.
• Sunday, August 3: 9:00 a.m. – 12:00 p.m.
Seagate Center Indoor Display Hours:
 Saturday, August 2: 10:00 a.m. – 6:00 p.m.
 Sunday, August 3: 10:30 a.m. – 2:30 p.m.
All-Jeep Parade:
• Saturday, August 2: 10:00 a.m.